4 Common Instagram Ad Mistakes and How to Avoid Them


Are you looking to grow your Instagram with ads, but aren’t sure where to get started? 

Sadly, there’s a lot of people and brands that spend thousands on Instagram ads that don’t end up gaining them any attention. However, you don’t have to be one of the people that fall into that trip. By making sure you avoid these Instagram ad mistakes, you can ensure your next Instagram ad campaign is successful.

Let’s take a look at the best Instagram advertising strategy concepts you can develop so you can boost the effectiveness of social media marketing for your brand. Keep reading to learn about the most common Instagram ad mistakes!

  1. Only Using Pictures

When you’re advertising your business online, you should avoid only using pictures in your ads. This is one of the most common Instagram ad mistakes. 

There are several different formats you can use for your ads that can help you to increase engagement, brand awareness, and even increase the number of customers you have visiting your site. No matter how creative you think your photo ad is, it can limit your brand.

That’s why it’s important for you to consider using different applications in your Instagram ads to increase your brand awareness.

  1. Not Using A/B Testing

If you’re using Instagram ads to get Instagram views, you also need to consider using A/B testing. By utilizing A/B testing, you’ll get an idea of how one type of ad compares to another. This will help you to discover the best results for your brand.

There’s a lot of different formats and techniques you can test out while you’re using A/B testing. You can play around with formats, images, titles, copy, and music to see which combo makes the perfect ad. There’s a lot to play around with, so don’t be afraid to get your hands dirty.

  1. Not Targeting Enough Audiences

Another common mistake people make is not targeting enough audiences. When you’re paying for your Instagram ads, make sure you’re reaching a large enough audience to truly make an impact. Your ads are only going to be successful if you reach a large enough target audience.

This is even more important when you’re using A/B testing to see the efficiency and engagement of your ads. 

  1. Not Keeping Your Business Goals in Mind

When you’re paying for your Instagram ads, you need to keep your business goals in mind too. If you’re spending hundreds of hours creating the perfect ad, you need to go through and ensure that you’re keeping your business goals in mind. If not, you’re wasting your time and money.

As you’re putting up your ads, think about how these ads are helping you to reach your brand goals. 

Understanding How to Avoid These Instagram Ad Mistakes

There are many benefits of Instagram ads, but making sure you’re avoiding these Instagram ad mistakes will ensure your ads are very successful! It will take some trial and error with your Instagram ads. Stay patient and don’t forget to play around with different styles and media types within your ads!

Are you interested in learning how to increase your Instagram engagement? Bookmark our site to come back for more info! 


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